Pickup Discount to Increase Foot Traffic
In April 2017, Walmart decided to offer a store pickup discount. The idea was that select large items not in stores would either ship home for free or ship to…
Walmart Goes a Step Further with Delivery
I was listening to eMarketer's Behind the Numbers podcast when I heard about Walmart's initiative to deliver groceries straight to your fridge. According to Walmart's promotional video, it is partnering…
Economy’s impact on commercials
As the economy worsened in 2007, companies were starting to try to find ways to encourage consumers to keep shopping. Mastercard came up with a brilliant commercial about a boy…