Brand Blog

We can always learn from those who came before us. With this Brand Blog, I aim to analyze and engage with current branding programs that I find interesting. I am also interested in business decisions that happen to influence the brand of a particular company. These are simply my thoughts and definitely not end-all be-alls so feel free to comment and discuss! Happy reading!

The Genius of Birch Box

While I first learned of Birch Box a while ago, I would like to take the time in this post to highlight the shear genius of box subscription services ...

Advertisers Obey Health Promoting Ad Regulations

Moving to France, I decided that I would watch the news on TV in French in order to practice my listening comprehension skills. During the commercial ...

Carrefour Entices Customers to Obtain a Loyalty Card

Carrefour has attempted a very simple way to encourage shoppers to register for a loyalty card: present your Carrefour loyalty card when you shop and ...

Airport Sherpa Delivers Food to Passengers at BWI

While flying through BWI, I noticed something rather unique: a delivery service within the airport. Given the small space within which this service ...

24-hour Service to Encourage Customer Loyalty

Coming home late after a concert in Sofia, Bulgaria, my friend and I decided that we wanted a late night snack. So, we searched for 24-hour service ...

Amazon Fire Forces Users to View Ads

When my Samsung tablet died after eight years of use, I reluctantly agreed with the Best Buy Geek Squad that it was time to let it go. So, I started ...

Dyson Hints at Other Products

Recently, on a trip to Philadelphia, I noticed this Dyson AirBlade hand dryer. As I was drying my hands, the little images on the top caught my ...

Apple Tries to Create Professional Photographers

Over the years, I have noticed quite a few advertisements by Apple that focus on the superior quality of the Apple camera and filters. In 2016 and ...

Double Duty Ad: Xfinity X1 and Jurassic World

Xfinity X1 and Jurassic World have partnered up to promote each of their new products. This is a very interesting pair that benefits both partners in ...

CPG Companies Focus on Sustainability

#DidYouKnow we’re developing an 100% sustainable plastic bottle with @Danone & Origin Materials: https://t.co/XAqHZhiwz0 #BeatPlasticPollution ...

Coppertone Expanding the Market

This Coppertone sunscreen commercial is so simply and yet very powerful. The first thing that impressed me about this commercial was the fact that ...

Brand Parks to Promote Awareness and Loyalty

In order for a company to be profitable and succeed in a capitalist structure, it needs to offer value to the customer. Sometimes, that value is ...