Brand Blog

We can always learn from those who came before us. With this Brand Blog, I aim to analyze and engage with current branding programs that I find interesting. I am also interested in business decisions that happen to influence the brand of a particular company. These are simply my thoughts and definitely not end-all be-alls so feel free to comment and discuss! Happy reading!

Clustering Using Algorithms

In order to get a better view of your audience or products, an exploratory exercise that can be done is clustering. There are plenty of methods for ...

Twitter Listening for Competitive Audit

In a market economy, companies are always comparing themselves to their competitors in order to stay in business by ensuring that they are staying ...

Starbucks’ Sign-Language Cafe

At the end of this past October, Starbucks unveiled its first sign-language cafe ever. The store is located in Washington, DC, near Gallaudet ...

Supervised Machine Learning to Increase ROI

Last week, we touched on consumer data collection that can be used to group users into potential customers and uninterested customers for ad ...

Cookie Preferences: Consumers Empowered to Choose

As a marketer, I am painfully aware of all of the schemes that some companies carry out in order to get as much data on consumers as possible, some ...

Comedic Skit to Promote a Cause

The French equivalent of the Environmental Protection Agency–Ministère de l’environment, de l’énergie et de la mer–created ...

The Genius of Birch Box

While I first learned of Birch Box a while ago, I would like to take the time in this post to highlight the shear genius of box subscription ...

Advertisers Obey Health Promoting Ad Regulations

Moving to France, I decided that I would watch the news on TV in French in order to practice my listening comprehension skills. During the ...

Carrefour Entices Customers to Obtain a Loyalty Card

Carrefour has attempted a very simple way to encourage shoppers to register for a loyalty card: present your Carrefour loyalty card when you shop ...

Airport Sherpa Delivers Food to Passengers at BWI

While flying through BWI, I noticed something rather unique: a delivery service within the airport. Given the small space within which this service ...

24-hour Service to Encourage Customer Loyalty

Coming home late after a concert in Sofia, Bulgaria, my friend and I decided that we wanted a late night snack. So, we searched for 24-hour&# ...

Amazon Fire Forces Users to View Ads

When my Samsung tablet died after eight years of use, I reluctantly agreed with the Best Buy Geek Squad that it was time to let it go. So, I started ...