Customer Feedback for Real Change at Liebig
It is true that changing a company's behavior is a very difficult task. Thankfully, from time to time, all of the effort pays off and positive change is accomplished. Recently,…
Entity Sentiment of Super Bowl Ads
As promised about a month ago, I took some time to run an entity sentiment analysis. To make it more presentable, I made a quick community management dashboard to give…
GDPR and API Restrictions
At the start of social media and mainstream internet use, companies such as Facebook and Twitter made APIs available to encourage developers to add to the functionality of their website.…
Twitter Listening for Competitive Audit
In a market economy, companies are always comparing themselves to their competitors in order to stay in business by ensuring that they are staying ahead of the competition. One way…
Heinz introduces Mayochup
It’s official. #Mayochup will be in stores later this year, and your sauciest suggestions available online. Go to https://t.co/ZOFNuw4ytK to see if your name made it on a bottle. pic.twitter.com/T2QhxfQ5Aj…
Samsung Caters to Your Busy Life
One of the biggest hassles for consumers is dealing with customer service. I'm sure that we have all been frustrated with the automated answer machines that don't understand a single…
Social Media as a Form of Customer Support
As technology is taking over the world, companies are struggling to resolve bugs that their customers are experiencing. Many customers are waiting hours on hold and getting frustrated with their…
Giant is Turning Customers into Advocates
Based on what I've heard from everyone I know who shops at Giant, the Giant-Shell partnership is a success. Giant gets more traffic because customers know that every dollar spent…
L’Oréal and its Different Faces
I hadn't done an international marketing post in a while so I thought it could be cool to pair that with some consumer profiling. The L'Oréal Group has a great deal…
AMC entices fans with Star Wars posters
With the advent of streaming services and the drastic increase in movie ticket prices, movie theaters are struggling to keep their doors open. AMC though has found a way to…