The Personalization of Streaming Services
One of the major complaints marketers have concerning TV advertising is that they are not sure how effective their ads are for several reasons: (1) it is unclear who is…
Series Mania Creates Alternative Advertising
In a world where we are constantly bombarded with advertisements and other information, potential customers have learned to tune out all of the noise. As a result, companies need to…
Comedic Skit to Promote a Cause
The French equivalent of the Environmental Protection Agency--Ministère de l'environment, de l'énergie et de la mer--created an interesting PSA in 2016. Their goal was to reduce the amount of food…
Advertisers Obey Health Promoting Ad Regulations
Moving to France, I decided that I would watch the news on TV in French in order to practice my listening comprehension skills. During the commercial breaks, I was a…