Partnerships to Encourage Tourism Spend
When people visit any large city, they are often bombarded by a multitude of souvenir shops. As a result, some tourists experience choice overload, whereby they fail to buy any…
Bringing customers in-store
In busy streets with plenty of stores, passersby do not have the time to stop at every store on their way to their destination. Besides window displays, some stores have…
Facebook Marketplace: Will it Survive?
Initially launched in 2007, Facebook Marketplace was relaunched in October 2016. The second-hand peer-to-peer market is yet another industry Facebook is trying to enter. It is directly competing with existing…
Referral Process: To do or not to do?
One of my good friends wanted to go to this painting studio, Muse, for her birthday this past weekend. I may not be the next Picasso but I do enjoy being…
Instagram Stories now with Links?
Social media is clearly becoming the future of marketing. With the creation of stories, Snapchat and Instagram are ideal locations to gain brand awareness. Until recently, it didn't really go…
Time for a Samsung Rebrand?
With the two Galaxy Note 7 recalls, there have been rumors that the South Korean technology company will be abandoning the Note brand all together. If not done correctly, this…
Nestlé, Maggi and India
The story Being a strong proponent of its creating shared value (CSV) policy and strong believer in its quality, Nestlé often comes off as very arrogant. Nestlé's employees and managers…
Dove – My Beauty, My Say
While this ad doesn’t aim to sell a particular product, it is clearly a reminder ad of the entire Dove brand in general. As is very typical for ads from…