Coppertone Expanding the Market
This Coppertone sunscreen commercial is so simply and yet very powerful. The first thing that impressed me about this commercial was the fact that the company was attempting to expand…
Delta Capitalizes on Bored Consumers
Recently, I was travelling on Delta and was slightly disappointed that I couldn't start my movies as soon as I had sat down. Instead, there were two flyers for the…
When Visual Appeal is Unnecessary
The other day, I received an email from the apartment management seeking my feedback. This was the world's most unimpressive email. It lacked any sort of visual appeal. It had…
Hershey’s 4th of July Float
This year, I went to DC's 4th of July parade. Hershey's had managed to enter a float in the parade. ...and that's all it did. They didn't have any music…
L’Oréal Takes Advantage of Snapchat Filter Ads
L'Oréal is typically a company that caters to those 35 and older. It is now using a diversification strategy: targeting the 18 to 35 generation with their new line of…
Heineken’s PSA
After Pepsi's commercial failure with its Kendall Jenner commercial earlier this month, Heineken is getting all sorts of praise for being able to genuinely accomplish what Pepsi failed in doing.…
Empire Today’s Jingle: Annoying or Genius?
Every time I see an Empire Today commercial on TV with someone, my friend never fails to mention how annoying Empire Today's commercials are. Yet, when we bring up the…
Mercedes Becomes Relevant to a Band of Bikers
After the Super Bowl, there are plenty of lists ranking the best commercials that were played throughout the events. So, here, I'd like to briefly explain my favorite Super Bowl…
L’Oréal and its Different Faces
I hadn't done an international marketing post in a while so I thought it could be cool to pair that with some consumer profiling. The L'Oréal Group has a great deal…