Paradisus Wants You to Get Your Camera Out
Over Spring Break, I had the pleasure of vacationing at Paradisus La Perla. Nowhere else have I experienced such luxury and such great service (and this is by no means…
Burberry Leverages Fashion Shows
Fashion houses, like Burberry, are adapting to the times. Before, they used to put on fashion shows for industry insiders. Now, they are just as much for the final consumer…
Social Media as a Form of Customer Support
As technology is taking over the world, companies are struggling to resolve bugs that their customers are experiencing. Many customers are waiting hours on hold and getting frustrated with their…
L’Oréal and its Different Faces
I hadn't done an international marketing post in a while so I thought it could be cool to pair that with some consumer profiling. The L'Oréal Group has a great deal…
Is Facebook trying to become Snapchat?
Whether a fad or a trend, social media typically suffers the safe fate. Beginning with AOL Instant Messenger and MySpace, social media platforms experience an initial burst of popularity. Once…
AMC entices fans with Star Wars posters
With the advent of streaming services and the drastic increase in movie ticket prices, movie theaters are struggling to keep their doors open. AMC though has found a way to…
Coca-Cola Juice Brands
From Coca-Cola's website: "Minute Maid has been making juice for more than 60 years and has a heritage of nutrition, innovation, and quality. In 1945, the U.S. Army ordered 500,000…
Make it Happn
What is great about this ad is that it answers the “why?” It tells the target market, otherwise known as the hopeless romantics, that they should care if they want…
Dove – My Beauty, My Say
While this ad doesn’t aim to sell a particular product, it is clearly a reminder ad of the entire Dove brand in general. As is very typical for ads from…