Facebook integrates acquisitions causing push back
As I was signing in to messenger, I noticed a new banner at the bottom of the page : Coming soon! Message your Instagram friends right from Messenger. Even though…
Spotify builds loyalty with year-in-review
The end of this odd year has come. And while most people are looking forward to moving on and starting 2021, Spotify aims to create a positive memory of 2020…
Travel Companies Looking to Connect While Social Distancing
With border closings and stay at home orders, the airline industry has been one of the most impacted. Since almost all flights have been canceled and planes grounded, airline companies…
Customer Feedback for Real Change at Liebig
It is true that changing a company's behavior is a very difficult task. Thankfully, from time to time, all of the effort pays off and positive change is accomplished. Recently,…
Entity Sentiment of Super Bowl Ads
As promised about a month ago, I took some time to run an entity sentiment analysis. To make it more presentable, I made a quick community management dashboard to give…
Using Micro-influencers in Politics
Whenever a new technology surfaces, brands--corporate as well as personal--look to see how they can take advantage of it. With the advent of social media, many people have aimed to…
GDPR and API Restrictions
At the start of social media and mainstream internet use, companies such as Facebook and Twitter made APIs available to encourage developers to add to the functionality of their website.…
Twitter Listening for Competitive Audit
In a market economy, companies are always comparing themselves to their competitors in order to stay in business by ensuring that they are staying ahead of the competition. One way…
Brand Parks to Promote Awareness and Loyalty
In order for a company to be profitable and succeed in a capitalist structure, it needs to offer value to the customer. Sometimes, that value is simply an exchange of…
Nestle to Buy Rights to Sell Starbucks Products
Great now I have to #boycottStarbucks. Shame on Starbucks. — Kellz (@Kellyanne_G) May 7, 2018 Faced with multiple mergers and acquisitions in the drinks industry, Starbucks and Nestle are working…