Customer Feedback for Real Change at Liebig
It is true that changing a company's behavior is a very difficult task. Thankfully, from time to time, all of the effort pays off and positive change is accomplished. Recently,…
Twitter Listening for Competitive Audit
In a market economy, companies are always comparing themselves to their competitors in order to stay in business by ensuring that they are staying ahead of the competition. One way…
Marketing Platforms for Social Listening
The goal of marketing is to create a message that resonates with the customer. To connect with the consumer, a marketer must first understand the consumer. One way to do…
Giant is Turning Customers into Advocates
Based on what I've heard from everyone I know who shops at Giant, the Giant-Shell partnership is a success. Giant gets more traffic because customers know that every dollar spent…