Coach Uses Snapchat to Form Emotional Attachment
Coach is attempting to appeal to the younger demographic by engaging millennials and Gen Z on Snapchat. Because this is a luxury brand, it needs to add value when rolling…
Facebook Messenger Becoming Your Personal Assistant
Whenever we need something, a vast majority of us search it in Google or ask Siri. If we're hungry, we usually ask Google or Siri to show us restaurants nearby.…
Is Facebook trying to become Snapchat?
Whether a fad or a trend, social media typically suffers the safe fate. Beginning with AOL Instant Messenger and MySpace, social media platforms experience an initial burst of popularity. Once…
Instagram Stories now with Links?
Social media is clearly becoming the future of marketing. With the creation of stories, Snapchat and Instagram are ideal locations to gain brand awareness. Until recently, it didn't really go…