Safeway Uses Monopoly to Engage Shoppers
Safeway has come up with a marketing triple threat. The grocery store chain has teamed up with Monopoly and other brands to increase customer involvement. With the economy finally headed…
Amazon and its Expanding Marketing Mix
A company's marketing mix consists of their 4 Ps: Product - What is the company's product? Price - For how much will the product be sold? Place - Where is…
Giant Doubles Down on Manufacturer Promotions
While I was doing some shopping for my camping trip over spring break, I noticed this simple laminated sign on the door as I was entering the store. What a…