Le Printemps du Cinema Parody Trailer
For the past couple of years, BNP--a large French bank--sponsors the annual event, Le Printemps du Cinéma or The Cinema in the Spring. During this three-day event, all participating movie…
Safeway Uses Monopoly to Engage Shoppers
Safeway has come up with a marketing triple threat. The grocery store chain has teamed up with Monopoly and other brands to increase customer involvement. With the economy finally headed…
MasterCard Encouraging Unique Travel Experiences
MasterCard is leveraging its Priceless ad campaign and coupling it with the trend towards exclusivity. Over the past couple of years, vacationers have flocked to all-inclusive resorts due to their…
Spotify Recommendations Bring Music to Life
Everything is an algorithm. We like to think that we're all special and different, when, in fact, we are all predictable. Spotify is using Big Data in order to predict…
Social Media as a Form of Customer Support
As technology is taking over the world, companies are struggling to resolve bugs that their customers are experiencing. Many customers are waiting hours on hold and getting frustrated with their…