GEICO Targets College Students
GEICO has partnered with Phi Kappa Phi, a leading national honors society, to increase its car insurance subscriptions. I received this email in December, right around the holidays. This is…
Kohl’s Leveraged Santa to Increase Foot Traffic
Kohl's sent its US app users a notification on December 9th offering a free picture with Santa. During the season of high spending, Kohl's is trying to entice shoppers to…
Mobile Carriers Try to Differentiate
Due to the very high competition in the telecommunications industry, switching costs are almost non-existent. It first started with keeping your number when you switched carriers and it has gotten…
Home Depot Co-Op Advertising
This is one of my favorite commercials. Home Depot's Glidden commercial is quick and to the point. In thirty seconds, it manages to provide several reasons why a viewer would…