The Importance of Product Packaging
For this week brand discussion, I wanted to go back to the basics: the 4 Ps. As a refresher, the 4Ps in marketing are: Product, Place, Price, Promotion. These are…
Mobile Carriers Try to Differentiate
Due to the very high competition in the telecommunications industry, switching costs are almost non-existent. It first started with keeping your number when you switched carriers and it has gotten…
Pickup Discount to Increase Foot Traffic
In April 2017, Walmart decided to offer a store pickup discount. The idea was that select large items not in stores would either ship home for free or ship to…