Airbnb and Relationship Marketing
The Background I was recently asked what my favorite relationship marketing campaign was. The company that came to mind right away was: Airbnb. Why? Because it doesn't offer any product…
Health Conscious CVS Pharmacy
From MinuteClinics to No More Smokes With the creation of the MinuteClinic at CVS Pharmacy in the early 2000s, it's clear that the company is trying to position itself as…