Wix is Bidding on Competitor Keywords
Brands are constantly trying to find ways to outdo each other and gain market share. Ironically, sometimes outdoing the other brand is as simple as bidding for your competitor's keywords.…
Android Pay and Multi-Channel Marketing
The Marketing Campaign Discover recently launched a marketing campaign to entice its customers to start using Android Pay. I think that this marketing email is effective because by seeing Discover,…
Email Marketing Spurred by Love in the Air
This holiday season, everyone is hoping on the bandwagon. The question is: are they doing it effectively? I want to talk about two very unlikely players in the Valentine's Ad…
Make it Happn
What is great about this ad is that it answers the “why?” It tells the target market, otherwise known as the hopeless romantics, that they should care if they want…
Band-Aid Brand by Johnson&Johnson
This advertisement is clearly targeted at stay at home moms who might get cut while doing household chores. It emphasizes the fact that it’ll stay put as they go about…