The Personalization of Streaming Services
One of the major complaints marketers have concerning TV advertising is that they are not sure how effective their ads are for several reasons: (1) it is unclear who is…
Tencent is Revolutionizing Movie Product Placement
Recently, I heard that a company is creating AI technology that would have the capabilities of placing ads on pretty much any surface in a movie. The company in question…
Predicting Your Customer’s Next What and When
In an effort to move away from mass marketing and towards personalization, marketers are ever more interested in their customer's journey. Marketing professionals do not only want to know what…
Microsoft Wants to Get to Know You Better
In today's world, one of the most valuable assets for a company is data. The more data that a company has, the more potential it has to appeal to consumers…
Supervised Machine Learning to Increase ROI
Last week, we touched on consumer data collection that can be used to group users into potential customers and uninterested customers for ad targeting purposes. While some companies try to…
Walmart Goes a Step Further with Delivery
I was listening to eMarketer's Behind the Numbers podcast when I heard about Walmart's initiative to deliver groceries straight to your fridge. According to Walmart's promotional video, it is partnering…