Super Bowl Ads 2019: Brands Take on Competitors
As markets get saturated, companies need to find ways to draw consumers away from competitors and towards their brand. For the 2019 Super Bowl, Pepsi and Bud Light created commercials…
Heineken’s PSA
After Pepsi's commercial failure with its Kendall Jenner commercial earlier this month, Heineken is getting all sorts of praise for being able to genuinely accomplish what Pepsi failed in doing.…
Nestlé, Maggi and India
The story Being a strong proponent of its creating shared value (CSV) policy and strong believer in its quality, Nestlé often comes off as very arrogant. Nestlé's employees and managers…