The Importance of Product Packaging
For this week brand discussion, I wanted to go back to the basics: the 4 Ps. As a refresher, the 4Ps in marketing are: Product, Place, Price, Promotion. These are…
Teddy Grahams Fuel Science Discover to Fuel Repeat Purchases
On my grocery shopping adventure last week, I decided to fuel the child in me. So I bought some Teddy Grahams. Yet, something looked different. As I hadn't had the…
Nutella Repurposed
A very short and simple post right before the Holiday season. I saw this Nutella jar in the supermarket as I was doing my weekly shopping and thought this very…
Coca-Cola Holiday Packaging
Coca-Cola has been leveraging packaging as a way to connect with customers for as long as I can remember. The company has used over the top colorful packaging in Mexico…