Facebook Marketplace: Will it Survive?
Initially launched in 2007, Facebook Marketplace was relaunched in October 2016. The second-hand peer-to-peer market is yet another industry Facebook is trying to enter. It is directly competing with existing…
Airbnb and Relationship Marketing
The Background I was recently asked what my favorite relationship marketing campaign was. The company that came to mind right away was: Airbnb. Why? Because it doesn't offer any product…