Churches Aim to Modernize
While churches tend to represent conservative values and are typically very reluctant to change, some have also recognized the advantages of modernizing their donation systems. In this current age of…
Coach Uses Snapchat to Form Emotional Attachment
Coach is attempting to appeal to the younger demographic by engaging millennials and Gen Z on Snapchat. Because this is a luxury brand, it needs to add value when rolling…
Is Facebook trying to become Snapchat?
Whether a fad or a trend, social media typically suffers the safe fate. Beginning with AOL Instant Messenger and MySpace, social media platforms experience an initial burst of popularity. Once…