Using Micro-influencers in Politics
Whenever a new technology surfaces, brands--corporate as well as personal--look to see how they can take advantage of it. With the advent of social media, many people have aimed to…
Nestlé, Maggi and India
The story Being a strong proponent of its creating shared value (CSV) policy and strong believer in its quality, Nestlé often comes off as very arrogant. Nestlé's employees and managers…