Predicting Your Customer’s Next What and When
In an effort to move away from mass marketing and towards personalization, marketers are ever more interested in their customer's journey. Marketing professionals do not only want to know what…
Series Mania Creates Alternative Advertising
In a world where we are constantly bombarded with advertisements and other information, potential customers have learned to tune out all of the noise. As a result, companies need to…
Super Bowl Ads 2019: Brands Take on Competitors
As markets get saturated, companies need to find ways to draw consumers away from competitors and towards their brand. For the 2019 Super Bowl, Pepsi and Bud Light created commercials…
Comedic Skit to Promote a Cause
The French equivalent of the Environmental Protection Agency--Ministère de l'environment, de l'énergie et de la mer--created an interesting PSA in 2016. Their goal was to reduce the amount of food…
Advertisers Obey Health Promoting Ad Regulations
Moving to France, I decided that I would watch the news on TV in French in order to practice my listening comprehension skills. During the commercial breaks, I was a…
Carrefour Entices Customers to Obtain a Loyalty Card
Carrefour has attempted a very simple way to encourage shoppers to register for a loyalty card: present your Carrefour loyalty card when you shop and the company will give you…
Delta Capitalizes on Bored Consumers
Recently, I was travelling on Delta and was slightly disappointed that I couldn't start my movies as soon as I had sat down. Instead, there were two flyers for the…
Android Pay and Multi-Channel Marketing
The Marketing Campaign Discover recently launched a marketing campaign to entice its customers to start using Android Pay. I think that this marketing email is effective because by seeing Discover,…