Why is Responsible AI important?
For years now, professionals from various domains have been warning against the use of Artificial Intelligence without ethics guidelines. Some professionals in the industry claim that it is too soon…
Spotify builds loyalty with year-in-review
The end of this odd year has come. And while most people are looking forward to moving on and starting 2021, Spotify aims to create a positive memory of 2020…
Netflix removes sign up barriers to increase subscriber base
On August 31st, Netflix announced that it would be offering certain Netflix original movies and TV shows for free. You may be thinking "Ok but you have always had a…
Covid for Social Change
As a result of this global health crisis, many people have had to break out of their routines and change the way they lead their lives. This has resulted in…
Panera Bread’s Unlimited Coffee: Answering Consumer Wants or Fueling Addictions ?
At the beginning of the month, Panera Bread announced that it is launching a novel service : an unlimited coffee subscription. This new service is almost guaranteed to benefit Panera…
Shocking PSA ads against feminicide
One of the main social issues in France today is feminicide. Since the beginning of 2019, there have already been 121 female deaths as a result of a domestic dispute.…
Emotional marketing to entice millennials
Due to the hype of Toms shoes and Patagonia among others, we are all well aware that millennials are highly influenced by products with a cause. While one of the…
Text Summarization for SEO
Any time someone talks about data, they never fail to mention that the amount of data produced every day is growing at an exponential rate. With so much content being…
Predicting Your Customer’s Next What and When
In an effort to move away from mass marketing and towards personalization, marketers are ever more interested in their customer's journey. Marketing professionals do not only want to know what…
Clustering Using Algorithms
In order to get a better view of your audience or products, an exploratory exercise that can be done is clustering. There are plenty of methods for clustering data, but…