Wix is Bidding on Competitor Keywords
Brands are constantly trying to find ways to outdo each other and gain market share. Ironically, sometimes outdoing the other brand is as simple as bidding for your competitor's keywords.…
Facebook Marketplace: Will it Survive?
Initially launched in 2007, Facebook Marketplace was relaunched in October 2016. The second-hand peer-to-peer market is yet another industry Facebook is trying to enter. It is directly competing with existing…
Facebook Messenger Becoming Your Personal Assistant
Whenever we need something, a vast majority of us search it in Google or ask Siri. If we're hungry, we usually ask Google or Siri to show us restaurants nearby.…
Giant Doubles Down on Manufacturer Promotions
While I was doing some shopping for my camping trip over spring break, I noticed this simple laminated sign on the door as I was entering the store. What a…
Airbnb and Relationship Marketing
The Background I was recently asked what my favorite relationship marketing campaign was. The company that came to mind right away was: Airbnb. Why? Because it doesn't offer any product…
Nutella Repurposed
A very short and simple post right before the Holiday season. I saw this Nutella jar in the supermarket as I was doing my weekly shopping and thought this very…