line extension Archives

My Afflatus

My Afflatus : To connect companies and cultures through data-driven marketing solutions

Travel log

Travel Log : My biggest passion is discovering and engaging with different cultures

Post published:April 6, 2017
Post category:Brand Blog
Reading time:2 mins read

This GEICO ad is the perfect example of a product line extension. A product line extension uses the current brand equity of a current product in order to make the…