Fox Now Pioneering Interactive Ads
With the rising culture of adblocking, Fox Now is attempting to strike a compromise with viewers while also increasing the effectiveness of the ads that run on its streamed programs.…
Burger King’s Innovation Leads to Awards and Copycats
Burger King's Google Home commercial won the Direct Grand Prix at this year's Cannes Festival. Now, you might be thinking: how is that even possible when it was criticized so…
Dove’s Bottle Misstep
On May 8th, Dove introduced different shaped bottles to reflect the body type of various women. I wanted to take a little time to see what the reactions from the…
Home Depot Co-Op Advertising
This is one of my favorite commercials. Home Depot's Glidden commercial is quick and to the point. In thirty seconds, it manages to provide several reasons why a viewer would…