Using Micro-influencers in Politics
Whenever a new technology surfaces, brands--corporate as well as personal--look to see how they can take advantage of it. With the advent of social media, many people have aimed to…
Detecting Influencers using Machine Learning
In the western world, customer have mostly outgrown the phase where they idolize celebrities and have the urge to buy any product that celebrities use. Now, customers are looking for…
Burberry Leverages Fashion Shows
Fashion houses, like Burberry, are adapting to the times. Before, they used to put on fashion shows for industry insiders. Now, they are just as much for the final consumer…