IKEA Seeks Customer Opinions
IKEA is getting ahead of the game. While competitors are asking customers about their experience after the fact, IKEA does so even before you leave the store. This is very…
Marshalls is Taking a Page out of Ikea’s Playbook
Ikea is the king on keeping customers in the store. The company knows that consumers cut their shopping short whenever they get hungry, their child gets antsy or whenever they…
Guest Speaker: Frank Briel, Ikea
Store Manager Frank Briel has been with Ikea since the 1990s. He seems to have a real knack for the job, having performed it at several stores, including one that…