GEICO Targets College Students
GEICO has partnered with Phi Kappa Phi, a leading national honors society, to increase its car insurance subscriptions. I received this email in December, right around the holidays. This is…
Google Doodle on Valentine’s Day
I couldn't help myself to write a second post this week when I saw this cute Google Doodle. Google has been making these links on their logo for as long…
Email Marketing Spurred by Love in the Air
This holiday season, everyone is hoping on the bandwagon. The question is: are they doing it effectively? I want to talk about two very unlikely players in the Valentine's Ad…
Coca-Cola Holiday Packaging
Coca-Cola has been leveraging packaging as a way to connect with customers for as long as I can remember. The company has used over the top colorful packaging in Mexico…