Geico Archives - Iva Boishin

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My Afflatus : To connect companies and cultures through data-driven marketing solutions

Travel log

Travel Log : My biggest passion is discovering and engaging with different cultures

Post published:December 26, 2017
Post category:Brand Blog
Reading time:2 mins read

GEICO has partnered with Phi Kappa Phi, a leading national honors society, to increase its car insurance subscriptions. I received this email in December, right around the holidays. This is…

GEICO’s Product Line Extension

Post published:April 6, 2017
Post category:Brand Blog
Reading time:2 mins read

This GEICO ad is the perfect example of a product line extension. A product line extension uses the current brand equity of a current product in order to make the…