Lille Metro Area, France
Throughout the years, the city that we now call Lille has belonged to various different countries: Spain, the Netherlands, France, etc. Because of this constant change, the regional culture became…
Dunkirk, France
Dunkirk may be infamous for Operation Dynamo during the Second World War, but it has so much more to offer. From enjoying the view of the city from the Dunkirk…
Normandie Region, France
Normandie definitely lives up to its reputation of being a gorgeous French region. With its gorgeous falaises (i.e. cliffs) and its quaint villages, it is the perfect escape. While the…
Lyon, France
If Paris, Lille and Rotterdam made a love child, Lyon would be the resulting baby. With its three distinct neighborhoods--City Center, Old Lyon and Confluence--there is plenty to explore! Also,…
IKEA Seeks Customer Opinions
IKEA is getting ahead of the game. While competitors are asking customers about their experience after the fact, IKEA does so even before you leave the store. This is very…
Ventes Privées to Encourage Loyalty Card Subscriptions
To my surprise, sale periods in France are regulated by the government, meaning that companies can only have sales during specific periods decided on by authorities. The goal behind these…
Churches Aim to Modernize
While churches tend to represent conservative values and are typically very reluctant to change, some have also recognized the advantages of modernizing their donation systems. In this current age of…
Series Mania Creates Alternative Advertising
In a world where we are constantly bombarded with advertisements and other information, potential customers have learned to tune out all of the noise. As a result, companies need to…
Le Printemps du Cinema Parody Trailer
For the past couple of years, BNP--a large French bank--sponsors the annual event, Le Printemps du Cinéma or The Cinema in the Spring. During this three-day event, all participating movie…
Cookie Preferences: Consumers Empowered to Choose
As a marketer, I am painfully aware of all of the schemes that some companies carry out in order to get as much data on consumers as possible, some of…