Twitter Listening for Competitive Audit
In a market economy, companies are always comparing themselves to their competitors in order to stay in business by ensuring that they are staying ahead of the competition. One way…
Heinz introduces Mayochup
It’s official. #Mayochup will be in stores later this year, and your sauciest suggestions available online. Go to https://t.co/ZOFNuw4ytK to see if your name made it on a bottle. pic.twitter.com/T2QhxfQ5Aj…
CTAs to Drive Engagement
Getting consumers to your website is only half the battle in marketing. Once there, consumers need to be seemlessly guided through the website in order to earn and increase the…
Burger King’s Innovation Leads to Awards and Copycats
Burger King's Google Home commercial won the Direct Grand Prix at this year's Cannes Festival. Now, you might be thinking: how is that even possible when it was criticized so…
L’Oréal and its Different Faces
I hadn't done an international marketing post in a while so I thought it could be cool to pair that with some consumer profiling. The L'Oréal Group has a great deal…