Home Improvement Equity Put to Good Use
This is a prime example of the use of celebrity brand endorsement for the creation of brand equity. 50 Floors is specifically targeting middle aged consumers with this ad. The…
Heineken’s PSA
After Pepsi's commercial failure with its Kendall Jenner commercial earlier this month, Heineken is getting all sorts of praise for being able to genuinely accomplish what Pepsi failed in doing.…