Under Armour Tries to Leverage its Network
Under Armour has found it very difficult to break into the mature US sporting goods market, where strong brand loyalties are already established. Over the past couple of years, most…
GEICO Targets College Students
GEICO has partnered with Phi Kappa Phi, a leading national honors society, to increase its car insurance subscriptions. I received this email in December, right around the holidays. This is…
DevExpress Creating Personal Relationships with Customers
Recently, a friend of mine attended a meet and greet held by DevExpress, a software development company. He received an email (see image) for the event because his company is…
When Visual Appeal is Unnecessary
The other day, I received an email from the apartment management seeking my feedback. This was the world's most unimpressive email. It lacked any sort of visual appeal. It had…
Email Marketing or Email Stalking?
One of the big hot topics in marketing at the moment is when does customer convenience turn into customer invasion? When I'm logged in to my email and I search…
Android Pay and Multi-Channel Marketing
The Marketing Campaign Discover recently launched a marketing campaign to entice its customers to start using Android Pay. I think that this marketing email is effective because by seeing Discover,…
Email Marketing Spurred by Love in the Air
This holiday season, everyone is hoping on the bandwagon. The question is: are they doing it effectively? I want to talk about two very unlikely players in the Valentine's Ad…