Connected hangers for better customer experience
In March 2019, Galleries Lafayette on Champs-Elysees debuted the first ever digital hangers. The idea behind the hangers is to request the size the customer wants to be sent to…
IKEA Seeks Customer Opinions
IKEA is getting ahead of the game. While competitors are asking customers about their experience after the fact, IKEA does so even before you leave the store. This is very…
Food Cheri Raises Awareness by Giving out Cash
The target market for Food Cheri reflected by this promotion is clear: working professionals who do not prepare their lunch at home. In April, during several working days, representatives of…
Samsung Caters to Your Busy Life
One of the biggest hassles for consumers is dealing with customer service. I'm sure that we have all been frustrated with the automated answer machines that don't understand a single…
Social Media as a Form of Customer Support
As technology is taking over the world, companies are struggling to resolve bugs that their customers are experiencing. Many customers are waiting hours on hold and getting frustrated with their…