Are Ad Publishers Causing Fatigue
As a loyal HGTV fan, I watch almost all of the shows on that channel. Now that I'm back on campus, I can no longer watch them on the TV…
The Importance of Data and Analytics
Half the money I spend on advertising is wasted; the trouble is I don't know which half. -John Wanamaker, early 1900s While very often used to explain the imperfections with…