Clustering Using Algorithms
In order to get a better view of your audience or products, an exploratory exercise that can be done is clustering. There are plenty of methods for clustering data, but…
Starbucks’ Sign-Language Cafe
At the end of this past October, Starbucks unveiled its first sign-language cafe ever. The store is located in Washington, DC, near Gallaudet University. In the light of the recent…
Supervised Machine Learning to Increase ROI
Last week, we touched on consumer data collection that can be used to group users into potential customers and uninterested customers for ad targeting purposes. While some companies try to…
L’Oréal and its Different Faces
I hadn't done an international marketing post in a while so I thought it could be cool to pair that with some consumer profiling. The L'Oréal Group has a great deal…