Double Duty Ad: Xfinity X1 and Jurassic World
Xfinity X1 and Jurassic World have partnered up to promote each of their new products. This is a very interesting pair that benefits both partners in different ways. With this…
DIRECTV Uses Negative Emotions to Attract New Subscribers
Humans are wired in a way that we all have the same primal reactions to some types of events. For example, our body feels pain in order to promote self-preservation.…
MasterCard Encouraging Unique Travel Experiences
MasterCard is leveraging its Priceless ad campaign and coupling it with the trend towards exclusivity. Over the past couple of years, vacationers have flocked to all-inclusive resorts due to their…
Home Improvement Equity Put to Good Use
This is a prime example of the use of celebrity brand endorsement for the creation of brand equity. 50 Floors is specifically targeting middle aged consumers with this ad. The…
Fox Now Pioneering Interactive Ads
With the rising culture of adblocking, Fox Now is attempting to strike a compromise with viewers while also increasing the effectiveness of the ads that run on its streamed programs.…
Marketer’s Moral Responsibility
Beyond concerns over privacy and psychological influencing, marketers are forced to walk the tight line between funny and insensitive advertisements. As I discussed last week, in this technological age, consumers…
Smart Home: New Regulations?
Philip DeFranco brought up the new Burger King commercial on his show tonight. This new Burger Kind commercial engages Google Home, a smart home device, and is stirring up all…
GEICO’s Product Line Extension
This GEICO ad is the perfect example of a product line extension. A product line extension uses the current brand equity of a current product in order to make the…
Empire Today’s Jingle: Annoying or Genius?
Every time I see an Empire Today commercial on TV with someone, my friend never fails to mention how annoying Empire Today's commercials are. Yet, when we bring up the…
Mercedes Becomes Relevant to a Band of Bikers
After the Super Bowl, there are plenty of lists ranking the best commercials that were played throughout the events. So, here, I'd like to briefly explain my favorite Super Bowl…