Super Bowl Ads 2019: Brands Take on Competitors
As markets get saturated, companies need to find ways to draw consumers away from competitors and towards their brand. For the 2019 Super Bowl, Pepsi and Bud Light created commercials…
Delta Capitalizes on Bored Consumers
Recently, I was travelling on Delta and was slightly disappointed that I couldn't start my movies as soon as I had sat down. Instead, there were two flyers for the…
Super Bowl Ads: Are they Effective?
This week I wanted to bring attention to Jeri Smith's article on AMA (American Marketing Association): Does Super Bowl Advertising Really Pay Off? In my opinion, the article brings up really good…
Coca-Cola Holiday Packaging
Coca-Cola has been leveraging packaging as a way to connect with customers for as long as I can remember. The company has used over the top colorful packaging in Mexico…
Coca-Cola Juice Brands
From Coca-Cola's website: "Minute Maid has been making juice for more than 60 years and has a heritage of nutrition, innovation, and quality. In 1945, the U.S. Army ordered 500,000…
Nestlé, Maggi and India
The story Being a strong proponent of its creating shared value (CSV) policy and strong believer in its quality, Nestlé often comes off as very arrogant. Nestlé's employees and managers…