Spotify builds loyalty with year-in-review
The end of this odd year has come. And while most people are looking forward to moving on and starting 2021, Spotify aims to create a positive memory of 2020…
United Airlines tries to improve its brand image with waived change fees
Is now a good time to remind folks that the airline industry secured a $25,000,000,000 bailout? https://t.co/bcGFEIHFRB — James Kosur (@JamesKosur) September 2, 2020 With a quick online search, it…
Teddy Grahams Fuel Science Discover to Fuel Repeat Purchases
On my grocery shopping adventure last week, I decided to fuel the child in me. So I bought some Teddy Grahams. Yet, something looked different. As I hadn't had the…
Guest Speaker: Terran Potor, Under Armour
Director of Global Expansion Team Terran Potor started out at Under Armour in 2004 as a customer account specialist. Throughout the years, she has grown with the company and is…
Hershey’s 4th of July Float
This year, I went to DC's 4th of July parade. Hershey's had managed to enter a float in the parade. ...and that's all it did. They didn't have any music…
Google Doodle on Valentine’s Day
I couldn't help myself to write a second post this week when I saw this cute Google Doodle. Google has been making these links on their logo for as long…
Health Conscious CVS Pharmacy
From MinuteClinics to No More Smokes With the creation of the MinuteClinic at CVS Pharmacy in the early 2000s, it's clear that the company is trying to position itself as…
Instagram Stories now with Links?
Social media is clearly becoming the future of marketing. With the creation of stories, Snapchat and Instagram are ideal locations to gain brand awareness. Until recently, it didn't really go…
Disney in Billa during the Holidays
'Tis the season to bombard customers with brand reminder campaigns. Especially if they are customers with kids. Christmas season is the best time to try to sell frivolous products to…
Coca-Cola Holiday Packaging
Coca-Cola has been leveraging packaging as a way to connect with customers for as long as I can remember. The company has used over the top colorful packaging in Mexico…