SoftSoap: Everyday decision
There were three things going through my mind when I bought this Softsoap body wash at my local Target. The Brand While I can't be certain what the brand recognition…
Ocean Spray Cranberry Juice Commercial
Ocean Spray, a large beverage company, aims to improve brand response. Through this ad, the company is attempting to position itself as a farmers-friendly company. Additionally, Ocean Spray is reacting…
Heineken’s the Chase
The ad aired in September 2015, just two months before the new James Bond movie entered theaters. The lack of explanation of the brands or persuasion to switch from another…
Coca-Cola Juice Brands
From Coca-Cola's website: "Minute Maid has been making juice for more than 60 years and has a heritage of nutrition, innovation, and quality. In 1945, the U.S. Army ordered 500,000…