Facebook integrates acquisitions causing push back
As I was signing in to messenger, I noticed a new banner at the bottom of the page : Coming soon! Message your Instagram friends right from Messenger. Even though…
Telmi, BNP bank’s new assistant
On November 25th, one of France's largest banks, BNP, launched a digital assistant to help customers with their questions. As one of the oldest banks in France, founded in 1848,…
United Airlines tries to improve its brand image with waived change fees
Is now a good time to remind folks that the airline industry secured a $25,000,000,000 bailout? https://t.co/bcGFEIHFRB — James Kosur (@JamesKosur) September 2, 2020 With a quick online search, it…
Partnerships to Encourage Tourism Spend
When people visit any large city, they are often bombarded by a multitude of souvenir shops. As a result, some tourists experience choice overload, whereby they fail to buy any…
Under Armour Tries to Leverage its Network
Under Armour has found it very difficult to break into the mature US sporting goods market, where strong brand loyalties are already established. Over the past couple of years, most…
Nestle to Buy Rights to Sell Starbucks Products
Great now I have to #boycottStarbucks. Shame on Starbucks. — Kellz (@Kellyanne_G) May 7, 2018 Faced with multiple mergers and acquisitions in the drinks industry, Starbucks and Nestle are working…
Coach Uses Snapchat to Form Emotional Attachment
Coach is attempting to appeal to the younger demographic by engaging millennials and Gen Z on Snapchat. Because this is a luxury brand, it needs to add value when rolling…
Are Ad Publishers Causing Fatigue
As a loyal HGTV fan, I watch almost all of the shows on that channel. Now that I'm back on campus, I can no longer watch them on the TV…
Social Media as a Form of Customer Support
As technology is taking over the world, companies are struggling to resolve bugs that their customers are experiencing. Many customers are waiting hours on hold and getting frustrated with their…
Super Bowl Ads: Are they Effective?
This week I wanted to bring attention to Jeri Smith's article on AMA (American Marketing Association): Does Super Bowl Advertising Really Pay Off? In my opinion, the article brings up really good…