Spotify builds loyalty with year-in-review
The end of this odd year has come. And while most people are looking forward to moving on and starting 2021, Spotify aims to create a positive memory of 2020…
Shocking PSA ads against feminicide
One of the main social issues in France today is feminicide. Since the beginning of 2019, there have already been 121 female deaths as a result of a domestic dispute.…
Food Cheri Raises Awareness by Giving out Cash
The target market for Food Cheri reflected by this promotion is clear: working professionals who do not prepare their lunch at home. In April, during several working days, representatives of…
Dyson Hints at Other Products
Recently, on a trip to Philadelphia, I noticed this Dyson AirBlade hand dryer. As I was drying my hands, the little images on the top caught my attention. Beside the…
Monoprix Appeals to Singles on Valentine’s day
Recently, a French teacher of mine showed us this ad announcing new products for Valentine's day at Monoprix, one of the largest grocery store chains in France. Essentially, the grocery…
Marlboro Overcoming Stigma
As I was walking through the Sofia metro, the simplest ad caught my ad. It was of a young woman on a rooftop. The carefree nature of her pose suggests…
Samsung Pay Uses Geo-Fencing
Recently, I decided to try out Samsung Pay on my Samsung S8. What I found super interesting with the app was it's use of geo-fencing. Geo-fencing is just one of…
Super Bowl Ads: Are they Effective?
This week I wanted to bring attention to Jeri Smith's article on AMA (American Marketing Association): Does Super Bowl Advertising Really Pay Off? In my opinion, the article brings up really good…