Partnerships to Encourage Tourism Spend
When people visit any large city, they are often bombarded by a multitude of souvenir shops. As a result, some tourists experience choice overload, whereby they fail to buy any…
Disney in Billa during the Holidays
'Tis the season to bombard customers with brand reminder campaigns. Especially if they are customers with kids. Christmas season is the best time to try to sell frivolous products to…
Time for a Samsung Rebrand?
With the two Galaxy Note 7 recalls, there have been rumors that the South Korean technology company will be abandoning the Note brand all together. If not done correctly, this…
Heineken’s the Chase
The ad aired in September 2015, just two months before the new James Bond movie entered theaters. The lack of explanation of the brands or persuasion to switch from another…
Nestlé, Maggi and India
The story Being a strong proponent of its creating shared value (CSV) policy and strong believer in its quality, Nestlé often comes off as very arrogant. Nestlé's employees and managers…
Dove – My Beauty, My Say
While this ad doesn’t aim to sell a particular product, it is clearly a reminder ad of the entire Dove brand in general. As is very typical for ads from…