Burger King’s Innovation Leads to Awards and Copycats
Burger King's Google Home commercial won the Direct Grand Prix at this year's Cannes Festival. Now, you might be thinking: how is that even possible when it was criticized so…
Android Pay and Multi-Channel Marketing
The Marketing Campaign Discover recently launched a marketing campaign to entice its customers to start using Android Pay. I think that this marketing email is effective because by seeing Discover,…
Time for a Samsung Rebrand?
With the two Galaxy Note 7 recalls, there have been rumors that the South Korean technology company will be abandoning the Note brand all together. If not done correctly, this…