Amazon Fire Forces Users to View Ads
When my Samsung tablet died after eight years of use, I reluctantly agreed with the Best Buy Geek Squad that it was time to let it go. So, I started…
Pickup Discount to Increase Foot Traffic
In April 2017, Walmart decided to offer a store pickup discount. The idea was that select large items not in stores would either ship home for free or ship to…
Amazon and its Expanding Marketing Mix
A company's marketing mix consists of their 4 Ps: Product - What is the company's product? Price - For how much will the product be sold? Place - Where is…
Smart Home: New Regulations?
Philip DeFranco brought up the new Burger King commercial on his show tonight. This new Burger Kind commercial engages Google Home, a smart home device, and is stirring up all…
Economy’s impact on commercials
As the economy worsened in 2007, companies were starting to try to find ways to encourage consumers to keep shopping. Mastercard came up with a brilliant commercial about a boy…
Netflix Offline Access: Why now?
We said "no" but now we change our minds Two years ago, Netflix completely shut down the idea of offering offline shows and movies. So why offer it now? I…