The Importance of Product Packaging
For this week brand discussion, I wanted to go back to the basics: the 4 Ps. As a refresher, the 4Ps in marketing are: Product, Place, Price, Promotion. These are…
Distribution Strategy Plays an Integral Part
When we think about marketing, we rarely think about the distribution strategy of a company. Distribution, or placement, is the least sexy part of marketing but it is essential to…