Maastricht, The Netherlands
Maastricht is a quaint university town just like Lille. With the gorgeous architecture and the peaceful river, Maastricht should be on everyone's travel list! A special thank you to the…
Starbucks’ Sign-Language Cafe
At the end of this past October, Starbucks unveiled its first sign-language cafe ever. The store is located in Washington, DC, near Gallaudet University. In the light of the recent…
Supervised Machine Learning to Increase ROI
Last week, we touched on consumer data collection that can be used to group users into potential customers and uninterested customers for ad targeting purposes. While some companies try to…
Cookie Preferences: Consumers Empowered to Choose
As a marketer, I am painfully aware of all of the schemes that some companies carry out in order to get as much data on consumers as possible, some of…
Nord-Pas-De-Calais, France
If you ask a French person from outside of the two most northern regions what is in the north of France, they will tell you nothing besides mines and rain.…
Comedic Skit to Promote a Cause
The French equivalent of the Environmental Protection Agency--Ministère de l'environment, de l'énergie et de la mer--created an interesting PSA in 2016. Their goal was to reduce the amount of food…
Antwerpen, Belgium
The citizens of Antwerpen are a very proud people. If you ask them what is the best thing in Brussels, they will simply say "the train to Antwerpen". The citizens…
Ghent, Belgium
Born in Ghent, Charles V (or Charles Quint in French) was a rather oppressive ruler for the citizens of Ghent. Nonetheless, he was proud of his hometown saying that "Je…
Bruges, Belgium
Bruges is a picturesque little city of breweries, swans and chocolates. The city tells of a people who have continuously fought for independence and for a right to identity from…
The Genius of Birch Box
While I first learned of Birch Box a while ago, I would like to take the time in this post to highlight the shear genius of box subscription services like…
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