Microsoft Wants to Get to Know You Better
In today's world, one of the most valuable assets for a company is data. The more data that a company has, the more potential it has to appeal to consumers…
Series Mania Creates Alternative Advertising
In a world where we are constantly bombarded with advertisements and other information, potential customers have learned to tune out all of the noise. As a result, companies need to…
Le Printemps du Cinema Parody Trailer
For the past couple of years, BNP--a large French bank--sponsors the annual event, Le Printemps du Cinéma or The Cinema in the Spring. During this three-day event, all participating movie…
Super Bowl Ads 2019: Brands Take on Competitors
As markets get saturated, companies need to find ways to draw consumers away from competitors and towards their brand. For the 2019 Super Bowl, Pepsi and Bud Light created commercials…
GDPR and API Restrictions
At the start of social media and mainstream internet use, companies such as Facebook and Twitter made APIs available to encourage developers to add to the functionality of their website.…
Consumer Privacy in Europe and in the United States
In this brand blog, I've brought up some issues when it comes to consumer protections, most recently in the post entitled Cookie Preferences: Consumers Empowered to Choose. As one can…
Clustering Using Algorithms
In order to get a better view of your audience or products, an exploratory exercise that can be done is clustering. There are plenty of methods for clustering data, but…
Brussels, Belgium
Brussels is a city of many cultures and a rich history. But mostly, it is a city for beer and chocolate lovers. So, it is automatically one of my favorite…
Twitter Listening for Competitive Audit
In a market economy, companies are always comparing themselves to their competitors in order to stay in business by ensuring that they are staying ahead of the competition. One way…
Liège, Belgium
A quaint city with lots of churches, Liège is a nice town in which to take a stroll. A special thank you to Visitez Liège for their detailed pamphlets.
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